IT ALL
STARTS
WITH a
vision
A DESIGNERS MANIFESTO
As a founder, designer, strategist, firestarter and above all; human being, I am working under clear values and put them together in this manifesto. For you, to align with, to understand, and to do with it what you want.
I am human, you are human
Life is everything you want it to be. Adventurous, chaotic, full of beauty, fast, slow, anything. And we do it together. Now, time is our biggest asset. We are all bound and freed by it, and that's why we should respect it. 88 summers, if we're really lucky.
That is why understanding, empathy and flexibility are important values: Sometimes life takes twists and turns. Things happen out of our control. But we must respect each other's time. Time is limited. Attention is currency. Systems are meant to criticize, improve, and review. We, living beings, are meant to enjoy. Let's make the ultimate best of it.
Most startups don't have a branding problem.
They have a growth problem.
Sustainability in three
We live in a world where we live and breathe design. We aren't even aware of how this is influencing us. That is why it's important to know what design does and can do. And that is why knowing the options matters. We can choose the right thing to do.
Sustainabilty is non-compromisable. We design with three means of sustainability: Design that is good for society in terms of purpose and impact. Design that is kind to the Earth. And design that it meant to last!
We want your brand to be futureproof. That's why we don't follow trends. We don't want to make you rebrand your company every two years. We care about your vision, impact and goals. From there we create the strategy, where the designs, brand and systems follow from.
Win Win
Have you ever thought about the growing brand equity that comes with building a solid brand? Brands that are consistently presented across all marketing platforms see a yearly 23% growth in revenue against brands that don't*. Any person involved in the process of creating your business should win.

That's why we believe in value based pricing. We work for the long term. We will give you insights, knowledge, tools and skill to be able to grow your brand yourself/with your team. Only with setting it up for success with clear systems (including branding) you can focus on the goals that truly matter.
*Source: YouGov. (7 Juli 2021). Focus on measuring brand salience. In: JKR x Ipsos 2023)
Most startups don't have a branding problem.
They have a growth problem.
Using AI
Honestly, Soofer is a bit scared of AI.
AI is a great tool for many things, though we use it as little as possible. I like drinking water more - I am against creating design with AI. I don't do it.
When it comes to critical thinking, philosophy and human psychology, I wonder in which degree of deterioration of the average human brain and its thinking capacity will be challenged, if we let AI do the most of the thinking for us as society.
With this is mind, we can't back out from using AI, and we still believe in Work Smarter, Not Harder. But the work needs to have some human soul, craftmanship and depth.
The last but not least
We like it here. Creating the space for all to exist. Is there's something you'd like to share? Honesty, kindness, being open and being direct (even if it's painful) are important to make people, projects and the planet thrive. There are enough instances in this world that are doing business from anyplace other than from the heart. For me, that's unimaginable.
If you agree, we can work together and make the future bloom in power and glory.
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